Journal

Notes from the build.

Engineering, product, and studio writing from the team. No SEO filler, just things we've learned shipping real apps.

How we re-architected hot reads with batched whereIn queries and an opinionated cache layer, without rewriting the data model.

Most coupon UIs are a punishment. We rebuilt one as a single, deep-linkable canvas, and watched engagement double.

Our take on the studio model: fewer engagements, better outcomes, and the calm that comes from owning the work end to end.